A visitor centre is much more than just a room – it is the stage on which your brand comes to life and visitors can immerse themselves in its world. Customer meetings are raised to a new level, product presentations are given a new dimension and, thanks to the multifunctionality, staff parties or workshops can also be held. But how can you create an experience that remains relevant in the long term and sustainably strengthens the success of your brand?
Our Habegger experts from the areas of creation, sales, construction and project management will give you exclusive insights into successful staging, the targeted use of technologies and the important aspect of further development.
Find out how to keep this powerful communication and sales tool up to date and effective – for an appearance that will remain state of the art for decades.
Adrian Rüegger: A visitor centre is never a finished product. It evolves with your services and your company. A modular concept and forward-looking master planning form the foundation for long-term success. We support you not only during the planning and implementation phase, but also afterwards. With a framework agreement and ongoing support, we can make adjustments so that a visitor centre always remains up-to-date and continues to develop.
Sandhya Mirajkar: At the heart of every visitor centre is a strong narrative. Targeted staging – whether through light, sound or haptic elements – brings a story to life and makes it tangible. The emotional added value for visitors is created when they are not only informed, but also emotionally moved. We use physical and digital elements in a targeted manner to create an immersive experience that is deeply memorable.
Storytelling grows with the company’s success and can therefore also be continuously expanded and restaged in a world of experience.
Patrick Westerhold: The challenge lies in designing the production in such a way that it responds flexibly to different target groups. To this end, we adapt the narrative and technology in a targeted manner – for business people, the focus may be on interactive content, while families may benefit more from emotional, haptic experiences.
Thomas Gautschi: Technologies such as AR and VR offer real added value if they are used effectively in a well thought-out concept to complement the physical staging and deepen the storytelling. This allows the target group of an experience world to immerse itself in the brand world of a company in a new way. Modular structures also enable the seamless integration of future technologies and allow physical and digital experiences to merge optimally.
Fabian Hotz: Sustainability not only means using environmentally friendly raw materials, but also planning a visitor centre in such a way that it can respond flexibly to future developments. With agile concepts and resource-saving materials, we create spaces that remain efficient and relevant not only today, but also for many years to come. Energy-efficient systems and locally produced materials help to minimise the environmental footprint.
In our latest Whitepaper, you will find 5 valuable tips on how to further develop your visitor centre, how to optimally align it for the future and how it can make a lasting contribution to the success of your brand.
