In spring 2021, Ziemer Ophthalmic Systems AG adopted an innovative approach for its product launch: the Swiss medical technology company presented its new eye laser and diagnostic equipment live from the Habegger studios. The hour-long event was broadcast to around 125 digital end customers in English. Via the digital platform, the audience was able to interact directly with the Ziemer board of management in the studio and ask questions. The host Tanya König confidently guided viewers through the entertaining product launch and ensured a smooth transition between the individual speakers and presentations. In addition to the studio guests, experts from the USA and Germany also participated. Short videos, which presented the cutting-edge technology in a suitable manner, were produced to highlight the functionality and benefits of the products for the viewers.
Habegger was responsible for the entire streaming and studio production – from the technology and the course of the event to the catering. In other words, with our comprehensive services, we were able to not only contribute to a successful product launch, but also offer Ziemer Ophthalmic Systems AG a pleasant stay in our studio world.
