We were given the opportunity to implement the Global Launch Meeting 2021 for the traditional Swiss company Victorinox at Habegger Studios. During the three-day digital event, the strategic orientation, the new product collections and corresponding marketing concepts for 2022 were presented live from our Studio 2 over two days. Around 300 sales, marketing, and product employees around the world followed the exciting presentations by CEO Carl Elsener and his team. The varied and interesting event was streamed via a digital platform, with pre-produced inserts, interesting panel discussions and Q&As, keeping the audience entertained.
The event was enhanced by the must-see stage setup: in keeping with the Victorinox branding, a modern lounge area for interviews and a presentation stage were added to the existing LED studio setup. At the Global Launch Meeting, we were not only responsible for implementing the stage design and seamlessly broadcasting the stream, but also for the entire event direction.
