We designed and built a multimedia display window in front of the entrance to the JuiGuang Building in Shanghai.
The display window concept contained three transparent display boxes covered with a polarizing film. This system is also known as the ‘mystery window effect’. When a sensor recognises that someone is standing in front of the window, the film becomes transparent and the different VERTU products can marveled at. When no one is in front of the display window, the surface remains non-transparent.
A second core element of the concept was a 42-inch touchscreen, which can be navigated by the onlookers and leads them on a tour of the brand world of VERTU.
