The World Watch and Jewellery Show in Basel is the international highlight of the branch. VERTU presented its luxury mobile telephones at this high-calibre exhibition. We worked with VERTU to develop a media communication concept for the appearance and managed the planning and implementation of the media elements for the exhibition stand. These included touchscreen applications which visitors could use to learn more about the brand, the model series and the company’s unique service. We were also able to carry out the exclusive programming and installation of the dealer presentation, which took place in one of the specially-constructed mini cinema halls, as well as plan and install the video and sound technology for the exhibition booth.