46 different scenes, 35 extras, 25 filming locations and eleven days of shooting: the promotional film for Thurgauer Kantonalbank (TKB) is anything but ordinary. TKB’s aim was to express its values and its deep connections with the people of Thurgau. Habegger AG ultimately developed a fresh and sophisticated screenplay which succinctly conveys the interaction between the various facets of life and thus the TKB slogan, “Fürs ganze Leben” (“For the whole of life”), in an appealing and visually surprising way.
The complex image composition required meticulous planning: the entire screenplay was drafted in detail in advance, based on the texts specified by TKB. The implementation of the screenplay, including direction, was carried out by Zürich-based film production company IWISH.
The new promotional film is as diverse as the lives of our customers.
Anita Schweizer, Head of Communication TKB
