The Re-taste Journey

Habegger was assigned the task of launching a new system for tobacco consumption for the roadshow. All the rooms were designed in such a way that they would fully ignite the guests’ sense of taste, sight and hearing.

A multimedia culinary experience was developed for the taste aspect. Each course was accompanied by a 360° projection along the walls and on the tabletop. A total of 64 speakers were installed to create a top-class 3D hearing experience.

Over a two-month period, 19 events were held in four Swiss cities. The greatest challenge was designing a room-in-room concept that was suitable for the roadshow and ensuring that exactly the same experience was delivered at each of the locations.

Client

JEFF Communications GmbH
Year

2015

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