As part of the immersive live event “Legends of Space” at the Swiss Tech Convention Center in Lausanne, we were entrusted with designing a promotion stand for RUAG’s new brand. The aim was to present “Beyond Gravity” and this cutting-edge technology provider’s services in space to a wide audience.
The stand, measuring around 100 square metres, was kept in black to match the brand’s image. A balloon with a diameter of 3 metres, which floated above the stand’s central unit and picked up the blue of the logo, served as an eye-catcher. The simple, yet high-quality, wooden construction featured a spacious welcome desk, offering ample room for consultations and promotional materials. Information could also be shown to visitors on an integrated screen.
The highlight of the presentation was a space simulator that had been made available to “Beyond Gravity”, and which we integrated into the stand. Another fun opportunity for interaction was provided by a 3D photo point which used the bullet time effect to take photos of “weightlessness”.
Images: Daria Gfeller, Beyond Gravity
