After the Post’s “Direct Day” had to be held digitally last year due to Covid-19, this year’s trade event for the dialogue marketing industry once again took place in its traditional physical format. Over 500 participants took part in the 22nd “Direct Day” on the theme “Prove your Value – Marketing between Purpose and Performance” at the Kursaal Bern.
Guests and speakers from Switzerland and abroad, such as former art forger Wolfgang Beltracchi and best-selling author Tijen Onaran, discussed the increasing trials of strength between values and numbers in marketing in panel discussions and breakout sessions. The well-known presenters Rainer Maria Salzgeber, Gülsha Adilji and Johannes Hapig moderated the event with eloquence and a touch of humour.
Habegger was responsible for implementing the technology in the plenary hall and in the three “Direct Day” breakout areas.
Did you miss “Direct Day”? You can view the highlight video here.
