In July, the Swiss Post presented its new clothing collection, which is to be rolled out to around 4,000 branch employees throughout Switzerland in 2025. Around 100 members of the media and invited Swiss Post employees followed the fashion show, which was hosted by Christa Rigozzi and included a panel discussion, at the Landesmuseum – the National Museum – in Zurich.
Approachable and likeable
In order to put the focus on the modern yet elegant garments, we created a minimalist stage design. The central element was the catwalk, which stood out only discreetly from the floor and thus expressed the closeness of Swiss Post to the population or the audience present. The unobtrusive use of event technology further emphasised this ambience and appropriately set the scene for the models, all of whom were Swiss Post employees.
Getting the desired media response
Our show director staged a dramaturgically successful event – from the specially produced countdown film for the pre-show to the final closing image. In short: the presentation of Swiss Post’s new summer and winter collection met with a great as well as positive media response.
Pictures: Joel Schilter, POST CH AG
