The new EY Switzerland leadership team presented the new strategic orientation of the consulting and auditing company to all 2,600 Swiss employees. EY has developed an icon for every strategic topic, which has been integrated into all communication media as well as in the stage design. Thus the main message „customer focus“ was drawn as a read line throughout the event. In addition, the 9 branches, which are new to the organization, were presented as part of interactive exhibition stands in the arena and in the foyer and were integrated into the entire structure.