Once again this year, the city of Zurich was transformed into a gigantic party during one day in August. The Street Parade, the world’s largest techno parade, took place along Lake Zurich and attracted close to a million visitors.
We were asked to design a part of one of the VIP lounges near the Main Stage for the Swiss sportswear brand On. The aim was to promote brand awareness among the invited guests. Among other things, we designed and constructed a mist ring that cooled down the ravers and became a unique photo spot thanks to built-in LED lights. In addition, we equipped the VIP lounge with branded steps and a three-dimensional logo.
We supported On with our services in the areas of project management, creation and construction.
Photos: On AG, Habegger AG
