The Swiss sportswear brand On held a “pre-race party” as part of the OCHSNER SPORT Zürich Marathon 2023. This took place for an exclusive audience at the Lucky Punch fitness club in Europaallee and was themed “Runners got moves”. On’s goal was to get the guests in the mood for the upcoming running event and to present their new shoe model.
We created a lively, trendy and urban ambience with light, colours and design elements. The scenographic idea skilfully played with neon-coloured accents and extraordinary eye catchers, creating a unique symbiosis with the existing event location. Entertaining event activities such as a 360-degree photo booth, a neon make-up artist or writable mirrors rounded off the lifestyle event. In addition to event management, we supported On with our event technology as well as our creative services. This included not only the scenographic concept including the staging of the new shoe model, but also the entire design and implementation on site with the activities.
Pictures: FABO Communication AG
