After the successful appearance of the industrial training Migros group at the Swiss Skills 2014 in Bern, Migros extended its collaboration with us and assigned them with the development and realization of the communication.
During a first phase, it was determined which channels of communication were the most important for the target group of young professionals and their influencers. The outcome is a modern online appearance with a lot of information on finding an apprenticeship and videos about all the different apprenticeships, which Migros offers. In a second phase, which is still in planning, it should be possible to get into a dialogue with Migros online as well as offline.
