The “Kambly Experience” has been one of the most visited attractions in the Emmental since it opened in 2010. In addition to a range of factory outlets, the confectionery shop offering demonstrations and the café, various installations tell visitors the story of the well-known manufacturer of Swiss pastry.
In 2016, the experience was developed further. For Kambly SA, interactivity with visitors was a key concern. Habegger complemented the existing visitor centre with the installation “The Power of Origins”. A stationary retro-look bike also ensures a lasting wow experience: By pedalling the branded Kambly bicycle, a film sequence is started on the screen, inviting visitors to take a digital adventure tour. The interactive tour conveys the brand values in a playful way and creates an emotional bond with the long-established company.