For dormakaba Schweiz AG, the specialist for innovative access and security solutions, we organised a digital partner congress in May 2020 at our live-stream studio in Regensdorf. Due to the ban on events as a result of the coronavirus, the client was looking for a virtual alternative for its congress, which is held every two years and was due to take place in Davos this time. The congress is the central event in the dormakaba partnership programme, at which sales partners are informed about the latest developments and trends in the industry.
Within six weeks, we worked closely with the client to develop a compelling digital format. It was based on the integrity of the “Topics of the day” broadcast and offered the around 200 virtually present congress delegates an interactive experience. They were able to ask questions or participate in surveys in real time, and the results were discussed live by guests in the studio. A well-known presenter moderated the 3-and-a-half-hour event with professionalism. Thanks to the various studio settings – from expert information and a live link to Germany through to rounds of talks, as well as specially produced videos and themed openers – the content was successfully communicated to the proper target groups. The entire event was interpreted simultaneously and streamed to all four parts of the country. Ahead of the live event, the professionals at Habegger carried out a general test run with the people responsible at dormakaba. During this test run, the speakers were shown the correct and sure way to behave in front of the camera. The results spoke for themselves: the digital congress not only went without a hitch, but was lively, human and friendly.
The digital congress was a great success! Thanks to Habegger’s professionalism in every detail, we managed to inspire our partners. And the cooperation was great fun: everyone was friendly, efficient and professional. We’d be happy to do it again!
Sabine Widmann, Marketing Team Leader, dormakaba Schweiz AG
