Coop will be celebrating the 15th anniversary of its own “Pro Montagna” brand in 2022. Authentic and top-quality specialities from farmers and producers in the Swiss mountains are sold under this label. Part of the proceeds will be allocated to sponsoring projects in the mountain regions. As part of this anniversary celebration, Coop wanted to launch a roadshow in 19 shopping centres in Switzerland under the “Viva Montagna” slogan. Coop was looking for a suitable partner for this.
In focus: Swiss mountains
It was planned that the anniversary would play a subordinate role in the roadshow, while the focus would be on the Swiss mountains and their activities, specialities, sports and traditions. Thanks to our well-thought-out and creative concept, we were able to win the tender for designing and constructing the modules.
Interactive exhibits
We subsequently developed nine exhibits and decorative modules that are also characterised by their interactivity. A climbing wall, an Alpine horn slide, an AR paragliding flight and a meadow constructed from green pool noodles invite young and old alike to linger, and all the exhibits playfully familiarise them with typical and attractive features of the Swiss mountain regions. Pro Montagna products can be sampled in the treats hut, which is designed to look like an Alpine hut.
The “Viva Montagna” roadshow will be on display throughout Switzerland for a year.
Together with Habegger, we have brought the mountains to our shopping centres.
Anja Roggo, Project Manager Marketing & Events at Coop
