At the start of October, we transferred the Barry Callebaut AG Managers Conference 2021 to the virtual stage. In tune with the motto “Pump up the Beat” behind the three-day digital employee conference, the studio design was also elevated to a new level: we virtually reconstructed a stage setup that was designed by Barranco Concept BV. The event was then staged live using green screen technology in Habegger’s studios in Regensdorf. This meant that the presenters and the speakers who were on site were able to be positioned in real time in the virtual stage image. The result: a unique virtual production for the digital audience.
Alongside the appealing look, entertaining video clips, interactive elements and internal and external speakers – from as far afield as Belgium, Singapore and Chicago – helped create a highly entertaining and varied event. All in all, each day up to eight calls were simultaneously handled by our Interaction Control Centre (ICC).
In other words, thanks to smooth technical implementation of the studio production, we ensured a successful Managers Conference for the world’s leading manufacturer of chocolate and cocoa products.
