In January 2015, AMAG Automobil- und Motoren AG’s Audi dealer meeting took place in the InterContinental Davos, Switzerland. In partnership with the client, Habegger developed a presentation concept in which the speaker stood in the middle of the audience on a centre stage instead of standing at the front. This brought the dealers, brand sales experts and service managers closer to the brand and supported the interaction. We also polished up the presentations and planned and implemented the event technology.