Emotions play an important role in sport. Not only with the athletes themselves, but with the spectators as well. What would a sporting event be like without perfect organisation, without sharp TV images, without optimum lighting, without suitable audio or even poor sound that gets right under your skin? Being the leading company in live communications, we will help you to show competitions in their best light by using the right technology, to stage sponsorship brands as an experience and to keep your guests in a good mood.
Learn more about Digital event und Safety plan for events.
A sporting event is an experience for the organisers, the athletes, the fans and the sponsorship partners. Hardly any other type of event has the power to peacefully unite people and nations. Event technology and event dramaturgy play an important role here because they have an impact on the entire customer experience: from the entry into the event site, to the staging of the sporting competition and the presentation of your sponsorship partners, to leaving the location.
On this page you can learn more about the following topics:
Impact of sport & sponsorship appearance
Everything from a single source: technology, content & entertainment
The hospitality experience
For your event visitors: fan zone or fan village
Our range of services
Our strengths in sporting events and sponsorship events
Our references
Contact
Benefit from our many years of expertise as a full-service provider in the event industry. Working with you, we will make sure you get that unforgettable “Wow!” factor. We’d be happy to offer you personalised advice.
For sponsorship experiences, sporting events are an elementary component in presenting your brand to your target group in the right environment, with the right atmosphere and staging it live. Visitors to a sporting event – whether indoor or outdoor, European Championship or World Cup – transfer the feeling and the experience to the brand. Sporting events of all kinds, whether football, athletics, skiing, ice hockey, tennis or even equestrian tournaments, connect people who share a common passion. They get excited, tremble and celebrate together.
Our team of around 130 experts is active in over 40 different professional sectors and they specialise in planning, creating and realising sporting events. We can ensure you that your guests will be thrilled with the interplay between the innovative creative concepts and the technical masterpieces, the well-thought-out event dramaturgy and the directing of the event that will be timed right down to the smallest detail.
We will plan and realise the visual appearance, sound and lighting professionally and competently; we will also provide the entire infrastructure for this. We know the needs of the organisers, participants and spectators at a sporting event.
You will have a contact person at Habegger for the successful planning of your sporting event and your contact will coordinate everything and realise your event and/or sponsorship targets together with you.
Events have the gift of writing emotional stories. The hospitality area will provide you with the perfect space to unite the feeling of togetherness, the emotions and the pleasure and it will also give the event a special touch. Hospitality experiences are surrounded by an air of exclusivity and this area is often referred to as the VIP area. Admission is only granted to a select group of invited persons. Lighting and audio equipment is an important part of your hospitality appearance in order to show you and your location in the best light and to let your guests experience feel-good moments.
For sponsoring partners, the Hospitality Zone is also a clever way to showcase the brand, unite the user experience and the experience.
Habegger has been creating special brand worlds at the Weltklasse Zürich and the Laver Cup sporting events for many years. The brand experience is created through construction and creation skills as well as through consistent branding from decoration to staff clothing.
A fan zone or fan village will have a big impact on the customer experience of your sports fans and guests. By paying for entry to a sporting event, sports fans are not just paying to see the competition, they also want an all-round experience. Fan areas should always be open before the sporting event begins. In other words: a place where anticipation starts. A place for spending time, eating, drinking and merchandising.
However, public events such as public viewing also count towards organising the fan zone and demand the possibility of fan interaction in order to create a comprehensive experience for the visitors. Structured visitor guidance is indispensable for avoiding chaos, especially at public events.
Sponsorship partners will also benefit from the location. They will be able to meet their target group in a euphoric environment, which is transferred to the sponsorship product and the brand.
From international sporting events to sponsorship experiences and entertainment programmes in the marquee, we can offer you all the skills you will need from a single source as we are a full-service provider.
Modular services can also be requested from us.
This is why Habegger particularly stands out as a partner and service provider at sporting and sponsorship events:
Everything from a single source: Creation, project management, staging and technology
Many years of experience: project management for major events
Habegger staff: experienced & trained event engineers & freelancers
Global network: suppliers & partners
Efficient infrastructure: logistics concept and process management
International know-how: expertise in international needs
