Same same but different – that's what you might think at first glance when it comes to international corporate events such as conferences, company events or leadership meetings. The realisation of the events usually differs only in terms of the quality standards of the set-ups in the individual countries. The biggest challenges, however, are the intercultural subtleties that contribute significantly to the success of an event. Find out more in our top 5 tips on what to look out for at an international event.
Tip 1: Diversity of greetings
First impressions count and even the greeting can be the first obstacle. The types of greeting vary depending on the culture. In Germany it is customary to shake hands, in Switzerland with three kisses on the cheek, in Italy a hug, in Japan you greet your counterpart with a bow. In addition to the mere manner of greeting, the order of greeting – which is strictly hierarchical in the United Arab Emirates, for example – and physical distance can also play an important role. Before the event, find out how your event participants greet each other – your guests will notice and appreciate it.
Tip 2: Study non-verbal communication signs
Non-verbal communication signs can differ from culture in body language. Eye contact, physical distance/proximity or even facial expressions and gestures often have different meanings from country to country. In the West, for example, direct eye contact is a sign of familiarity, whereas in Asia or the Middle East it is considered impolite. Nodding your head is a sign of agreement in many regions, but in Bulgaria or India it can also mean “no”. Study the differences and familiarise everyone involved in order to promote harmonious cooperation and avoid blunders.
Tip 3: Communication barriers
Different countries, different languages. Language and cultural differences can make communication difficult. Even if the event and corporate language is English. In an international environment, jokes and humour may not be comprehensible to everyone, and may even be misunderstood. For speeches or networking, pay particular attention to using humour with care. What may be funny in one culture may be inappropriate in another.
Tip 4: Different working styles
Different cultures have different norms and expectations of how work should be done, which can lead to misunderstandings and conflicts. For workshops or team-building events, we recommend creating guidelines so that all participants with different backgrounds have the same understanding of the requirements.
Tip 5: Power imbalances
Event participants from different countries with different cultures can be affected by power imbalances and hierarchical structures. This can be a hurdle for some participants to fully participate in the event. Particularly in countries where hierarchy is still very much in evidence, there can be a challenge in the seating arrangements at gala dinners, for example, where people only allow table neighbours who are on their level. In such circumstances, consider the structures so that everyone feels comfortable at the event and leaves with a lasting experience.
Would you like to learn more about international events with cultural differences? Then listen to “RADAR – the Habegger Podcast” on this topic. Sandhya (Creative Consultant) and Malik (Stage Director) discuss some exciting approaches.
Subscribe to our newsletter and follow us on social media.
