Realise content for event and film productions at a Hollywood level: Visualise your project in a virtual photorealistic environment. Using the latest technologies, we create an individual immersive space for you and your target group. Sustainable and location-independent.
Virtual production in live communication - we wanted to know exactly
As part of an Innosuisse study in collaboration with the ZHAW, the Zurich University of Applied Sciences, we investigated the question of what influence virtual production has on live communication. We are happy to share our insights with you.
Content creation via virtual production – innovative, future-oriented and state of the art.
On this page you can learn more about the following topics
What is virtual production?
How does virtual production work?
What advantages does this innovation bring you?
Where can you use virtual production?
Our services – your benefits
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Be a game changer and take your event content to an innovative level. We are ushering in a new era: In Switzerland, Habegger is currently one of the first live communication service providers to be fully technologically equipped for virtual production content.
Benefit from our technical expertise and design know-how in virtual and visual experiences, to inspire your target group with emotions and a “wow” effect. We’d be happy to advise you personally.
Content is still king. Our Habegger experts make continually aim to exceed the benchmark at the highest technical, aesthetic and visual level.
Virtual production – VP for short – has revolutionised the film industry and other visual media projects in recent years. This innovative technology makes it possible to create content in realistic virtual environments.
3 VP-properties you need for visualisatioN:
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High-resolution LED walls; these are necessary to display the desired content without loss of quality. |
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Programmes from the field of game design that can render 3D worlds in real time. |
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A precise camera tracking system, to determine the position of the virtual camera and merge it with the physical environment. |
There are no creative limits when it comes to creating content. The basis for the content can be created individually according to your needs, your target group and your CI/CD. No matter whether desert, outer space or the world’s oceans, everywhere is accessible – but it’s not costly or complicated.
The high-resolution LED walls serve as backdrops and display visual content in high quality. Camera tracking records the movements of the camera and transmits this data to the game engine (program). The powerful game engine renders the virtual environment in real time and combines it seamlessly with the content that is happening live in front of the camera, e.g. people interacting in front of the camera and thus in front of the LED wall. Thus, adjustments to the image are possible quickly at any time, without any additional effort.
You can use content for your various projects through virtual production – whether live or pre-produced.
You no longer need expensive and time-consuming sets. You don’t have to travel to different filming locations to integrate different places. We design your virtual set for the real world in the studio.
Your top 5 project advantages:
Cost & time efficiency: Savings due to the elimination of physical sets and travel costs, as well as accelerated production processes thanks to reduced post-processing time
Creative flexibility: Real-time adjustments of sets
Interactivity: Protagonists interact in realistic virtual environments (without a green screen)
Highest quality standards: Thanks to LED walls, lighting is more homogeneous, correspondingly also reflections in the image
Sustainability: The need for physical sets and travel for an entire crew is reduced, resulting in less environmental impact and energy savings.
The top 3 quality features:
Idea & conceptOur creation team will work with you and our virtual production experts to develop sustainable experiences for your target group. The focus is on your marketing and communication goals.
Branding & emotionsAs experts in live communication, the dramaturgy of presentations and the staging are our pet projects. We create emotional associations and give your brand a face.
Technology & innovationWe offer you the latest technology in one of the first virtual production studios. Our experts are always up to date and actively drive innovations forward. As a client, you benefit from this.
Design & usabilityOur experts pay attention both to functionality and outstanding design. We design the virtual worlds and the objects according to your CI/CD and bring them to life.
Experience & expertiseWe have many years of experience in the conceptualisation, project management and implementation of physical, digital and hybrid events, and in the realisation of film productions. This means we can respond to your individual needs.
We’d be happy to offer you personalised advice. Send us a message and we’ll be in touch with you soon.
