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Whitepaper “Effective Storytelling”

We love stories. It is in our nature to combine emotions, experiences and knowledge in compelling stories in order to entertain each other and strengthen our sense of belonging. Nevertheless, it is not that easy to find a good story for the upcoming event. In our free guide, you will find valuable tips for effective storytelling.

Content:

“Move people with people.” I Stories of employees
“Familiar images and associations.” I We
“Puzzles and surprises.” I Interaction
“Change of perspective.” I Emotions
“Tension and dramaturgy.” I Key moments
“Keep in mind the meta-level.” I Perception
“Multi-channel storytelling.” I Digital

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