On 5 May 2022, we talked about the sense of physical and digital trade fair appearances in our webinar on the topic of "Trade fair experience of tomorrow". We were joined by exciting guests - Uli Geiger, Global Brand Experience Director of IWC, and Patrik de Jong, Founder/CCO of Artificial Rome. We also showed what is needed for the trade fair experience of tomorrow, what role hybrid and digital elements play and what possible alternatives to trade fair participation might look like.
Missed the webinar? No problem, here you can request free registration.
You will be guided through the webinar by:
Malik Zayat, Creative Consultant at Habegger
Malik accompanies projects at Habegger from the conception phase to the event direction on site. Our creative consultant and event director always keeps a cool head and creates physical, digital and hybrid experiences together with the creation team.
Luzia Montandon, Marketing Manager at Habegger
Luzia and her team colleagues are responsible for Habegger’s appearance and communication. She has accompanied the Academy webinar series in terms of communication since the beginning and will be assisting Malik as a co-moderator in this sixth edition.
guests:
Uli Geiger, Global Brand Experience Director of IWC
Uli is responsible for the conception and implementation of the physical brand experience at the Swiss luxury watch brand IWC Schaffhausen. This includes the design of all global flagships, boutiques, store in stores, trade shows and roadshows, digital experiences as well as the areas of visual merchandising, printed materials and gifts.
Patrik de Jong, Founder/CCO of Artificial Rome
Patrik is creative director and founder of Artificial Rome. The award-winning German creative agency has been creating metaverses since 1999. It focuses on immersive experiences that make use of the latest digital techniques.
Marion Häring, Creative Consultant at Habegger
As a trained scenographer, Marion and her team create three-dimensional experiences that stay in your memory and leave a WOW moment. In the webinar, she will share her expertise on hybrid trade fair presentations with you.
You couldn’t make it to the live webinar “Trade fair experience of tomorrow” or only found out about it later? We will be happy to send you your personal access to the recording of the livestream by e-mail.
