Anniversaries are important communication events that can be planned well in advance. They are an opportunity to look back at milestones and at the same time venture a glimpse into the future – the perfect occasion for a company to communicate and celebrate its history, both internally and externally.
Planning the anniversary celebration is a long process that requires a lot of internal clarification. Depending on the availability and expertise of your marketing and event department, it makes sense to bring a service provider on board. A live communication expert can support you from conceptualisation through to planning and realisation. You decide at which point on the process map they step in, according to your needs and resources. A live communication expert can also be involved right from the start, and work out the process, concept and content with you to fit your aims and requirements.
Our recommendation: Start planning at least a year in advance if you want to make your anniversary a special event that will excite and surprise your target group – an event they’ll remember.
Anniversary: 100 years of Schweizer Illustrierte
The one-year planning for your anniversary event is divided into 4 phases of 3 months each.
The first three months primarily involve collecting possible ideas for the event and defining the needs and goals. Several options for an event are needed to begin with, in order to make the best possible decision that will suit all of the guests.
The first phase of planning lays the foundation for all the subsequent steps, orientation and event design.
| 1. Target Group |
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| 2. Brainstorming |
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| 3. Types of event |
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After the rough planning, you concretise the idea and check its feasibility:
| Budget | How much does each item actually cost? |
| Timing | How much preparation is required for which items? |
| Staffing | What tasks will you be needing staff for? |
| Programme | Do artists/celebrities need to be booked? |
| Location | Which venues come into question? |
| Event | When is the event to take place? |
To give your anniversary a special touch, send the “Save the Date” cards in the design of your event communication. This will create anticipation among customers, partners and service providers as well as your employees. The event will be met with enthusiasm, especially internally: Not just another company event.
From month seven at the latest, you should approach and identify all the service providers and suppliers you will need, e.g. for:
 Technology |
Programme content |
| Furniture |
Catering |
| External personnel |
Location & decoration |
Don’t forget: if your anniversary festivities are to take place outside, or at an event location, you will also need various permits.
Your event is now just a few months away – start planning your pre- and post-communication now.
In the last three months, you will start implementing and preparing content and products with longer production times, such as:
| Content & scenography |
Costumes |
| Stage design |
Buildings |
In the finalisation phase, you can also make adjustments according to the situation and the reality check:
“Cultivating wow” – We look for clever, individual solutions for you that will impress your guests and be remembered by them for a long time to come.
An event doesn’t have just one highlight – it allows the guests to experience several highlights, thanks to a well thought-out dramaturgy. To create an impactful and unique experience for all, this meticulous sequencing of highlights requires self-contained staging that includes relaxation phases.
As a leading Swiss company in live communication, we have decades of expertise in organising events of all kinds. We offer you all services from a single source, from consulting, to conceptualisation and creation, to planning and implementation. Of course, individual services or sub-areas can also be requested from us on a modular basis. Our team of around 130 experts is active in over 40 different professional fields and specialises in the planning, creation and realisation of event experiences.
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